More than 230+ Shopify stores optimized
Enter A/B Testing & Experimentation. This program allows businesses to strategically execute new changes and functionality to their site by only implementing things that actually increase conversions and revenue. The phrases “guess and check” or “spray and spray” will no longer be needed.
Pain Points Addressed
We can help push your business past these roadblocks to sustained, game-changing growth. To do this, we’ll help identify your obstacles. These could include:
The risk of hurting revenue by removing site features that visitors actually love
Ending up with so many different elements on your site that you no longer have any idea what works and what’s hurting your conversion rate.
Slowly rolling out new promotions to select audiences to see if people are interested before you completely change your operations and find out you went in the wrong direction.
Strategically making changes on your site that only increase your KPIs
KPIs measured for success
This list isn’t meant to be all inclusive, but most A/B Testing and Experimentation programs measure and track objective figures on the website and measure statistical significance based on quantifiable results.
Purchase
Tracking purchases helps us understand overall sales performance and customer buying behavior. By analyzing purchase trends, we identify opportunities to optimize the user journey, reduce friction, and drive more completed transactions. Our goal is to turn more visitors into paying customers by improving the shopping experience and addressing any barriers to purchase.
Revenue
Tracking purchases helps us understand overall sales performance and customer buying behavior. By analyzing purchase trends, we identify opportunities to optimize the user journey, reduce friction, and drive more completed transactions. Our goal is to turn more visitors into paying customers by improving the shopping experience and addressing any barriers to purchase.
Profit
Tracking purchases helps us understand overall sales performance and customer buying behavior. By analyzing purchase trends, we identify opportunities to optimize the user journey, reduce friction, and drive more completed transactions. Our goal is to turn more visitors into paying customers by improving the shopping experience and addressing any barriers to purchase.
Profit
Tracking purchases helps us understand overall sales performance and customer buying behavior. By analyzing purchase trends, we identify opportunities to optimize the user journey, reduce friction, and drive more completed transactions. Our goal is to turn more visitors into paying customers by improving the shopping experience and addressing any barriers to purchase.
Engagement
Tracking purchases helps us understand overall sales performance and customer buying behavior. By analyzing purchase trends, we identify opportunities to optimize the user journey, reduce friction, and drive more completed transactions. Our goal is to turn more visitors into paying customers by improving the shopping experience and addressing any barriers to purchase.
Profit
Tracking purchases helps us understand overall sales performance and customer buying behavior. By analyzing purchase trends, we identify opportunities to optimize the user journey, reduce friction, and drive more completed transactions. Our goal is to turn more visitors into paying customers by improving the shopping experience and addressing any barriers to purchase.
Profit
Tracking purchases helps us understand overall sales performance and customer buying behavior. By analyzing purchase trends, we identify opportunities to optimize the user journey, reduce friction, and drive more completed transactions. Our goal is to turn more visitors into paying customers by improving the shopping experience and addressing any barriers to purchase.
AOV
Tracking purchases helps us understand overall sales performance and customer buying behavior. By analyzing purchase trends, we identify opportunities to optimize the user journey, reduce friction, and drive more completed transactions. Our goal is to turn more visitors into paying customers by improving the shopping experience and addressing any barriers to purchase.
Conversion Funnel Matriculatio
Tracking purchases helps us understand overall sales performance and customer buying behavior. By analyzing purchase trends, we identify opportunities to optimize the user journey, reduce friction, and drive more completed transactions. Our goal is to turn more visitors into paying customers by improving the shopping experience and addressing any barriers to purchase.
Cart Abandonment
Tracking purchases helps us understand overall sales performance and customer buying behavior. By analyzing purchase trends, we identify opportunities to optimize the user journey, reduce friction, and drive more completed transactions. Our goal is to turn more visitors into paying customers by improving the shopping experience and addressing any barriers to purchase.
How It Works: A Simple Path to Better Conversions
A proven process for quickly reaching positive ROI and then transitioning into a consistent conversion optimization ideation and implementation system for sustainable long-term profit and growth.
We can incorporate with any in-house experimentation program at any maturity level. Typically, we start by meeting with your team and addressing your business and program objectives, internal pain points, growth strategy, and niche/value propositions.
After program kick-off our first A/B tests typically start within the first 2 weeks of engagement.
What’s Included
New Test Design
We identify key opportunities and design strategic A/B or multivariate tests based on user behavior, business goals, and proven CRO principles.
Test Development
Our developers bring the test to life with clean, conversion-ready code—seamlessly integrated into your site without disrupting the user experience.
A/B testing software and analytics analysis
We manage setup and execution using industry-standard tools, then analyze results with a deep focus on statistical significance and actionable insights.
Results Presentation
You’ll receive a clear, concise summary of what worked (and why), along with next steps and recommendations to keep your growth engine running.
Answers to frequently asked questions
A proven process for quickly reaching positive ROI and then transitioning into a consistent conversion optimization ideation and implementation system for sustainable long-term profit and growth.