RISK & GROWTH

Conversion Rate Optimization Case Studies

Discover how clients across various industries have dramatically increased conversions through data-driven strategies, A/B testing, and UX enhancements.

person loading film into a vintage camera for a conversion optimization case study

A/B TESTING

Austin Camera Seller: +35% increase in New Visitor Revenue

Cute.Camera, an Austin-based vintage camera retailer, had nailed its brand voice and built an engaged Gen Z following on social media — but its website lagged behind in converting that traffic. By improving product descriptions, clearly labeling item conditions, and spotlighting a 30-day no-hassle return policy, we removed friction from the buying journey. The result: 35.63% more revenue from new visitors and a 24.07% lift in new visitor conversions, proving that clear, confidence-boosting content drives real results.

+24.07%

Conversion Rate (New Visitors)

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DESIGN

Wisconsin Furniture Retailer Earned an Extra 22.83% Revenue per User

Figgy Play, a Wisconsin-based retailer of award-winning play couches, had a superior product — but their website wasn’t communicating its value. Through strategic design updates, UX refinements, and content restructuring, we helped Figgy align their online experience with their brand promise. The result? A +22.83% increase in revenue per user, a +10.65% lift in conversion rate, and $160K in projected annual revenue gains — all without costly new photography or a full site rebuild.

+22.83%

Revenue Per User

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DESIGN

FedReceiver Sees 61% Conversion Boost — and 195% Increase in Estimated Traffic

FedReceiver, a Los Angeles-based legal services firm, faced a major SEO crisis after a copycat competitor hijacked their online presence — taking over top Google rankings and damaging their brand perception. We rebuilt their site from the ground up, combined with aggressive SEO and PPC strategies, content optimization, and location-specific landing pages. The outcome: a 61% increase in conversion rate, 195% surge in estimated traffic, and 110 keywords ranking in Google’s top 3, up from zero. A complete turnaround — in both reputation and results.

61%

Conversion Boost

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A/B TESTING

Home Fitness Brand Adds $1.35 Million in Annualized Revenue With a 14% Conversion Boost

Lifepro Fitness, a home fitness brand with strong traffic but poor conversions, partnered with our team to overhaul their ecommerce experience. Through a blend of site speed optimization, UX improvements, and strategic A/B testing, we delivered a 14% boost in conversion rate, a 47% increase in Add to Cart actions, and an annualized revenue lift of $1.35 million. The results prove that even high-traffic sites need a refined conversion strategy to unlock their true revenue potential.

14%+

Conversion Rate

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DESIGN

California Beauty Brand Earned an Extra $120K+ a Year

Dermaclara, a California-based beauty brand known for its FDA-registered silicone patches, had no trouble bringing in traffic — but converting those visitors into customers was a challenge. After a series of strategic homepage and mobile menu optimizations, we helped the brand shift from over-educating to selling. The result? A 5.59% lift in conversions, 132 additional transactions, and an annual revenue increase of over $120,000, all driven by smart, low-cost CRO tweaks.

+5.69%

Revenue Per User

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Michael Dougherty

Head of sales

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DESIGN

A/B TESTING

Dermaclara Turned Black Friday Optimizations into $700K in Annual Revenue

Dermaclara, a top-performing skincare brand already in Shopify’s top 10% for conversion, wasn’t satisfied with “good enough.” Ahead of Black Friday, we overhauled their site experience — including new mega menus, smart filters, product carousels with “Before & After” visuals, and sticky add-to-cart functionality. The results? A +10% boost in overall conversions, +29% increase from returning visitors, and an annualized revenue gain of $700K — all by making the shopping experience as transformative as the products themselves.

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Cute.Camera Boosted Add-to-Carts by 15% by Rethinking the PDP Experience

Cute.Camera, an Austin-based vintage camera shop, had a strong brand and social presence — but its product detail pages weren’t sealing the deal. After discovering that only 25% of users even saw the “Add to Cart” button, we optimized the layout, added visual cues like emoji-based taglines, clarified condition ratings, and spotlighted the return policy. The result? A 15% increase in add-to-cart rate, a 2.5% drop in bounce rate, and significantly deeper engagement with product pages.

+15%

Add To Cart

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Conversion optimization drives growth, minimizes risk, and enhances efficiency to create the best customer experience. While data collection is standard, true success comes from innovation and execution. Many agencies lack transparency, prioritizing brevity over meaningful insights. Our process is a comprehensive, organization-wide approach, customized to your growth stage and ambitions. Wanting to 10X your business is one thing—having the guts to do it is another.

I have finally found an agency that I believe i’ll be with for the rest of my career because they’re that good! They’re called ConversionFlow by Matt, and these guys have made my brand a couple hundred grand in the first 4 months!

Matthew Dandurand

CEO, Conversionflow, Media contour

RISK & GROWTH

Answers to frequently asked questions

A proven process for quickly reaching positive ROI and then transitioning into a consistent conversion optimization ideation and implementation system for sustainable long-term profit and growth.