Home Fitness Brand Boosts Conversions by 15%. Adds $1.4M Annualized Revenue

From a customer interaction perspective, the heat map results speak volumes about the effectiveness of our strategy. The previous PDP contained all the necessary information for a user to purchase, but unfortunately they couldn’t find it without some serious effort scanning the entire page.

With a simple and elegant solution we reduced the number of CTAs on the page by moving the thumbnail images to the left side making room for needed information hidden below the fold.

We designed a sticky header with an Add To Cart button and breadcrumbs giving users the opportunity to take action at any point throughout the customer journey. This provided a more consistent and available CTA without scrolling all the way back up to purchase a product.