Throughout the Internet you can find all manner of articles and blogs dedicated to telling you exactly what you need to do to create the perfect website design for mobile devices. You’ll hear different opinions on content, context, and outright design features that are a must for your site to be successful on the mobile web. However, few of these articles and blogs address the mobile website design issues that could be holding your site back, like these.
Overwhelming text
People who are using the mobile web are often people who are on the go. They want to look information up quickly and with as little pain in the process as possible. Don’t make them scroll through a ton of information they don’t need in order to find what they’re looking for. Less, really is more, when it comes to mobile website design content.
Use of Pop Ups
Pop ups are annoying in the best of times, and downright loathsome in the worst. On mobile devices, they can be completely problematic. It’s best to disable them altogether on your mobile website design for the convenience of users if nothing else.
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Burying Your Call to Action
Mobile screens are small. Keep your call to action above the fold (in the visible screen people see when they land on your site) or your conversion rates will suffer.
Not Having a Responsive Design
Different devices are different sizes. You need to have a mobile website design that accounts and adjusts according to these variations. Failing to do so renders your content unreadable to some, if not most, of your target audience.
Links and Objects Too Close
Some fingers are fatter, flatter, or altogether less nimble than others when it comes to navigating around on their mobile devices. Placing links and objects too close together on the screen leads to a great deal of wasted bandwidth (a real problem now that so many characters have dropped their unlimited data options).
Buttons Too Small
Again the problem comes down to fingers. Not only do the buttons need to be large enough for the fingers to fit, but they also need to be spaced an appropriate distance apart so that fingers aren’t constantly tapping the button to the left or right of their intended targets.
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Long, Complicated Forms
Mobile devices are portable, and are designed for people on the go. Often times people are in a hurry trying to get to the information they want in a timely, painless manner. Long, complicated forms make this impossible. Ask for as little information as possible from users if a form is absolutely necessary. If it isn’t necessary, save it for your desktop-friendly sites and skip it on the mobile websites.
Not Testing
Test, retest, and then test again. Test your site on multiple devices, multiple platforms, and in multiple conditions to ensure that your mobile website design is firing on all cylinders – not to mention providing a favorable experience for users on each of these mobile platforms.
These things are all small adjustments you can make in your mobile website design that will decrease user headaches and improve user experiences. Give them a try today and enjoy great improvements in response to your mobile sites.
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