RISK & GROWTH

Conversion rate optimization Resources

Welcome to our comprehensive Resources section, your ultimate destination for all things related to growth and conversion optimization. Dive into our expertly curated content spanning various categories, including Growth Optimization, CRO Tools & Platforms, User Testing & Research, Design & UX, Copywriting, Marketing Tactics, Customer Experience, and Company News. Each category is packed with actionable insights, latest trends, and best practices to help you achieve your business goals. Whether you're looking to enhance user experience, boost conversion rates, or stay updated on industry news, our Resources section provides valuable information and tools to support your success. Explore our articles, guides, and case studies to stay ahead in the ever-evolving digital landscape.

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User Testing & Research
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Conversion optimization
Illustration of a smartphone surrounded by content marketing icons like charts, magnets, and search symbolsIllustration of a smartphone surrounded by content marketing icons like charts, magnets, and search symbols

Content in the Age of the AI Overview

AI Overviews are hijacking your content’s value. The solution? Create “un-Overviewable” content — unique, personal, and opinion-driven pieces that AI can’t replicate or summarize away.

Amazon logo with orange smile arrow underneathAmazon logo with orange smile arrow underneath

You Can Compete With Amazon. Here's How

Amazon's dominance is slipping — and that opens the door for independent retailers. This post explores how small businesses can compete by mirroring Amazon’s strengths (like clear shipping and returns) while leaning into their unique story, values, and transparency.

Craig Peters, CEO of Awasu Design, standing outdoors in a checkered shirt with a blue sky backgroundCraig Peters, CEO of Awasu Design, standing outdoors in a checkered shirt with a blue sky background

UX Breakfast : Craig Peters Interview

At last week's UX Breakfast: Service Design & Design Thinking event, I was able to sit down and speak with Craig Peters, CEO of Awasu Design and UX Evangelist.

The Bachelor Nation logo over a background of falling rose petalsThe Bachelor Nation logo over a background of falling rose petals

What “The Bachelor” Can Teach You About CRO

What can a reality TV show teach you about conversions? A lot, actually. This post shows how standing out — like a contestant on The Bachelor — can be the key to winning customers. By telling a bold, specific brand story (like Figgy’s founder did, once it was uncovered), you create connection, build trust, and give people a reason to choose you.

Stressed man at a computer holding his head in thought while analyzing graphsStressed man at a computer holding his head in thought while analyzing graphs

Personal Stories, Real Trust: The Key to Conversion Success

Trust is the foundation of conversion — especially in the wellness and supplement space. This post explores how personal founder stories can build real credibility, deepen emotional connection, and drive sales. Learn how three brands use authentic, specific storytelling to earn trust and stand out in a crowded market.

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Michael Dougherty

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How to Recession Proof Your Business

Recessions can shake up industries — but with the right strategy, your business can thrive through downturns. This post shares five key ways to recession-proof your brand, from doubling down on ROI and agility to humanizing your customer experience and focusing on what buyers really want.

Man running through a futuristic hallway, promotional image for Apple TV’s “Severance”Man running through a futuristic hallway, promotional image for Apple TV’s “Severance”

What “Severance” Season 2 can teach us about CRO

What can a sci-fi thriller teach you about CRO? A lot, actually. This post uses Severance Season 2 to highlight the dangers of assuming you know what your customers want. From egocentric bias to misunderstood motivations, it’s a reminder that real insight — not assumptions — drives conversions.

Text graphic reading “The Power of Emotional Triggers in eCommerce Copywriting” from The CRO BlogText graphic reading “The Power of Emotional Triggers in eCommerce Copywriting” from The CRO Blog

The Power of Emotional Triggers in eCommerce Copywriting

Learn to leverage your eCommerce copywriting to increase conversion rates, user experience, and customer loyalty.

Text graphic reading “The Science of eCommerce CRO: Tips & Tricks” from The CRO BlogText graphic reading “The Science of eCommerce CRO: Tips & Tricks” from The CRO Blog

The Science of Ecommerce Conversion Optimization: Tips and Tricks

Get some tips and tricks behind the science of eCommerce Conversion Optimization to boost your online revenue.

Clutch Champion badge for Fall 2023 with gold ribbonClutch Champion badge for Fall 2023 with gold ribbon

Media Contour Honored Clutch Champion for 2023

Media Contour has been named a 2023 Clutch Champion, placing it in the top 10% of global agencies. This award recognizes the team's proven success in eCommerce CRO and their industry-leading guarantee of up to $1M in revenue growth — or you don’t pay.

Media Contour logo with tagline “Digital Marketing / CRO”Media Contour logo with tagline “Digital Marketing / CRO”

Media Contour Wins 3 Awards From Graphic Design USA Magazine

Media Contour wins the American Graphic Design Award from GD USA magazine for their marketing efforts of Deadlines.com, Artisthead and Advanced Swiss Precision.

RISK & GROWTH

Answers to frequently asked questions

A proven process for quickly reaching positive ROI and then transitioning into a consistent conversion optimization ideation and implementation system for sustainable long-term profit and growth. 

Do you also optimize Shopware, WooCommerce or custom shops?

There is one thing you need to understand: every dollar you invest in paid advertising without running an A/B test is a wasted dollar. Because you are not learning anything from your traffic.

Do you work with every Shopify store?

There is one thing you need to understand: every dollar you invest in paid advertising without running an A/B test is a wasted dollar. Because you are not learning anything from your traffic.

Do you also know my niche?

There is one thing you need to understand: every dollar you invest in paid advertising without running an A/B test is a wasted dollar. Because you are not learning anything from your traffic.

What data do you analyze to make decisions?

There is one thing you need to understand: every dollar you invest in paid advertising without running an A/B test is a wasted dollar. Because you are not learning anything from your traffic.

What sales increases can I expect?

There is one thing you need to understand: every dollar you invest in paid advertising without running an A/B test is a wasted dollar. Because you are not learning anything from your traffic.

Shouldn't I continue to invest in ads?

There is one thing you need to understand: every dollar you invest in paid advertising without running an A/B test is a wasted dollar. Because you are not learning anything from your traffic.

Shouldn’t I build a CRO team internally?

There is one thing you need to understand: every dollar you invest in paid advertising without running an A/B test is a wasted dollar. Because you are not learning anything from your traffic.

Is there a guarantee?

There is one thing you need to understand: every dollar you invest in paid advertising without running an A/B test is a wasted dollar. Because you are not learning anything from your traffic.

I am convinced! What happens next?

There is one thing you need to understand: every dollar you invest in paid advertising without  running an A/B test is a wasted dollar. Because you are not learning anything from your traffic.