Update Your Website: Changing Your Site's Multimedia Content Delivery

Last month's Los Angeles User Experience Meetup event regarding Taxonomy offered the Media Contour team an excellent opportunity to learn about and develop a better understanding of website taxonomy. Media Contour had the chance to conduct a pre-show interview with speakers Jessica DuVerneay and Alberta Soranzo.Jessica DuVerneay is an information architect at the Understanding Group. Alberta Soranzo is both the manager of user experience and strategy at the UCLA Center for Health Policy and Research and senior information architect at the RFK Center for Justice and Human Rights. They are both highly regarded in the fields of information architecture and user experience. Below are excerpts from the interview which cover the main ideas of their presentation.

Why Add Taxonomy to a Website

The first major topic of discussion focused on the core definition of taxonomy in the context of website design.

JESSICA DUVERNEAY: The first thing I want to say is that it's not something you just add to your project. It's not like if you get this service you should get this service too, and if you get wireframes, you might as well get functional specs. At least that’s the way that I look at it. It’s like, is it even a problem? For some clients it may not be a problem. If you're working in a really small property and your language is very clear, very domain specific or there's industry standards that are really easy to follow, not everybody needs a taxonomy. It is more for you know the thing that I'm seeing, why it's really relevant right now is because so many people are taking their old kind of main site and they are trying, they are realizing that the strategy of creating 15 micro-sites each time they have a new launch or a new iteration of a product. It has not been serving them well because they have confusing language. Something is called a shirt over here, it is called a blouse over here. You can't track SEO events. And really, I mean if you are going to look at it from a high level taxonomy, it just gives you an agreed upon structure that increases learnability and the findability of the your content on your website. That is the high level answer.

“Something is called a shirt over here, it is called a blouse over here. You can't track SEO events.” Jessica Duverneay

Throughout the Internet you can find all manner of articles and blogs dedicated to telling you exactly what you need to do to create the perfect website design for mobile devices. You’ll hear different opinions on content, context, and outright design features that are a must for your site to be successful on the mobile web. However, few of these articles and blogs address the mobile website design issues that could be holding your site back, like these.

Overwhelming text

People who are using the mobile web are often people who are on the go. They want to look information up quickly and with as little pain in the process as possible. Don’t make them scroll through a ton of information they don’t need in order to find what they’re looking for. Less, really is more, when it comes to mobile website design content.

Use of Pop Ups

Pop ups are annoying in the best of times, and downright loathsome in the worst. On mobile devices, they can be completely problematic. It’s best to disable them altogether on your mobile website design for the convenience of users if nothing else.

There was once a time when updating a website – even doing a very minor update – required you to have a working knowledge of HTML. That time has long since passed. Today, website designers can provide you with ways to update your own site using a content management system that makes it just as easy as updating the newsfeed on your social media profile or updating your Twitter feed. Here's how it works.