It started with a simple box inviting people to subscribe. Today, Geoff Bartakovics has transformed Tasting Table to a thriving newsletter with over one million subscribers. It only took four short years and a fair amount of elbow grease to do it. Not all businesses will grow to one million subscribers. But, it’s not entirely outside the realm of possibilities. Here are seven reasons your business needs to publish an email newsletter beginning today.
Keeps Your Business Name Fresh in the Mind of Customers
Every single time you send out a news email “blast” or email newsletter to your subscribers you’re sending them a reminder that your business is the one that can meet their needs. Whatever business you’re in, this is advertising that keeps on giving – even if they don’t need your products or service today, your business will be the first one that comes to mind when they do because they consistently see your name in their email inboxes (whether that’s on their computer or mobile device).
Brings Customers to You Week After Week
You no longer have to wait for customers to come to your website when they need something you have to offer. Now, you can bring your website, products, and/or services to them with a few keystrokes and a click of the mouse. And – it’s instant! You don’t even need to wait on the postal services to deliver it.
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Lets Your Customers Advertise for You
When you send consistently high quality email newsletters to your customers, the chances are good that they are going to share your newsletters through social media or with other friends and family who need the information, services, or goods you have to offer. They become advertisers for your business and all it took was for you to give them the tools to help you out via your email campaign.
Drives Traffic to Your Website
No matter what line of business you’re in, no matter how good you are at taking care of your business, your website isn’t going to be successful without traffic. Email marketing through a well-designed and well-thought out newsletter brings a steady stream of visitors to your site week after week. The best news is that these visitors are generally people who are already interested in the products you’re selling.
Helps You Build Relationships with Your Target Market
More importantly, email newsletters help you build trust with your target market. The more reliable and informative news you share with your audience, the more often they will turn to you for solid industry information. There really is no better way to build solid, trusting relationships with your customer base than email newsletters.
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- Conversion Rates
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Establishes Your Business as an Industry Leader
For the people who subscribe to your newsletter, you are the voice of authority in your industry. The more information you provide them with, the more proof you’re giving them that this is the case. Give expert advice to your customers and they will keep coming back to you for more and more advice in your industry. Newsletters are, by far, the easiest way to share that advice.
Gives you the Chance to Provide a Compelling Call to Action
More importantly, it gives you this vital opportunity every time you hit the send button for your email newsletter. You’re not just sending one call to action. You’re sending calls to action to each and every newsletter subscriber on your list. And, they’ve invited you to do it. They want to hear what you have to say and when the timing and product is right, they are your most likely buyers on the World Wide Web (and sometimes off the Internet too).
Wouldn’t it be great if you could do all these things so easily? You can! We can help. Contact us today to to see how we can help you get your email newsletter up and running today so you can enjoy amazing results like these tomorrow.
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