Shopify Conversion Optimization

With eCommerce in general, the majority of your focus and budget are placed on driving to the website. The main idea behind optimizing a website for conversions is to make it as simple and intuitive as possible, and to clearly communicate your value prop. However, a common mistake is making it simple and intuitive for YOU to use. It’s essential to bounce your ideas off your audience, figure out what they prefer in a user experience, and test those ideas.

The average Shopify conversion rate in 2023 is 1.4%. If you are below 0.5%, then you have a lot of room to increase conversion rates. If you’re above 3.3%, then that would put you in the top 20% of all Shopify stores. Learn more about Shopify benchmarks here.

Your conversion rate could be dropping for a variety of reasons. It could be due to your traffic source isn’t sending your target audience to your site. It could also be due to a user experience problem on the site, a confusing checkout process, or a slow site speed. If you’re unsure why your conversion rates are dropping, or your not sure how to increase them, then reach out to and we’ll help you figure out what your problem is and how to solve it.‍

eCommerce failure rates are extremely high at around 90-95%. If you’re one of the lucky 5-10% to make it, then you clearly have a product that people love (not the other stores didn’t). It’s important to make sure you continue to convey that message effectively to your site visitors, as having a higher conversion rate will allow you to scale much faster.

Your baseline goal should 3% or higher, and we be considered strong among online retailers.

Shopify tracks your conversion rate for you, and is based on the numbers of purchase divided by the number of sessions (not users) over a given time period.

Total conversions / Total visits to your website = Conversion rate

Shopify Conversion Optimization is conversion optimization performed by an agency who also has experience and expertise with Shopify. They will be Shopify Partners who have a deep understanding of the Shopify Platform and Ecosystem.

The main benefit of Shopify Conversion Optimization is increasing the total ROI for your store. Converting more visitors not only means higher revenue, but also higher ROAS and profit margins. This allows companies to scale faster than their competitors and start to take over more market share. Other benefits of of Shopfiy Conversion Optimization stem from enhancing your onsite user experience. You’ll see higher LTV, AOV, and loyalty as customers are more likely to return and purchase more when they do.

Our Shopify Conversion Optimization is built on 3 main pillars: Data Gathering or Discovery, Analysis, then Optimization. Our expert Shopify team will help you reimagine your customer experience, and build it to match your customers’ wants, needs, and emotions during the buying process. However, this is not a complete website redesign. Those typically aren’t needed and can be a huge waste of time and money. This is a reiteration of your current site, taking the pieces that are working, removing the ones that aren’t, and adding the pieces that are missing.

Best practices include having a deep and extensive understanding of your audience's wants, needs, and emotions before, during, and after the buying process. Next would be clearly conveying your value proposition, and removing any barriers to understanding and purchasing on the website (i.e. confusing navigation, information overload, busy graphics/pages). Lastly, testing is key. You should 100% be testing any new designs, features, or add-ons on your site so you can pinpoint what’s working, and build on the right progress.

You can get started by booking a Free Strategy Session here. This is a no pressure call where we try to understand what your biggest struggles are with your business, and if and how we can help you.