A minimal website naturally improves website conversions

The Los Angeles web design community focused on the future of interaction design last week at Art Center in Pasadena. Two speakers took the stage to discuss what users can expect in the near future for user experience (UX), interaction and visual design. The first speaker, Maggie Hendrie, is a user experience designer and educator, who is the Chair of Interaction Design at Art Center. She highlighted some student and graduate work from Art Center IxD students to see how social and creativity have become central to their practice. The main speaker of the night was Christopher Noessel (@chrisnoessel) who recently co-authored the book Make It So: Interaction Design Lessons from Sci-Fi. He discussed the relationship of design to science fiction, and how sci-fi continuously inspires people to be more innovative with interaction design. The Media Contour team had the opportunity to sit down and talk with both before the show, here are the main ideas:

Mobile Design and Beyond

The first topic Luke Swenson asked the pair to talk about was what is next after mobile design. He noted an increase in business for website design on a mobile interface but what's the next big technology that will further improve user interaction?Chris Noessel is excited about future technologies and began, "I think that the Leap Motion millimeter-wave gesture recognition is going to be super promising. Now that we can read fingers it's going to get a lot more interesting as far as gesture recognition, and we'll be able to maybe even sort of meet sci-fi at what sci-fi has been promising for that sort of thing."Gesture based technologies sound fun and futuristic but it’s not what Noessel is most excited about. He is interested in eyes. "I am most excited about our eyes because there are two technologies that, I believe, are on the verge of breaking through, that is going to change our experience with technology. One is “gaze monitoring.” It’s been around in art for twenty years." He then explained the method of how it works, involving infrared LED monitors that triangulate gaze. As a pointer on a screen, this would be far more efficient than a mouse. "I think we'll be able to relate to computers a lot more when they know where we're looking, especially given that we're entering a world of multiple devices, multiple screens, and multiple touch points. Knowing where I'm looking is pretty critical and computers will be able to know that," said Noessel.

It started with a simple box inviting people to subscribe. Today, Geoff Bartakovics has transformed Tasting Table to a thriving newsletter with over one million subscribers. It only took four short years and a fair amount of elbow grease to do it. Not all businesses will grow to one million subscribers. But, it’s not entirely outside the realm of possibilities. Here are seven reasons your business needs to publish an email newsletter beginning today.

Keeps Your Business Name Fresh in the Mind of Customers

Every single time you send out a news email “blast” or email newsletter to your subscribers you’re sending them a reminder that your business is the one that can meet their needs. Whatever business you’re in, this is advertising that keeps on giving – even if they don’t need your products or service today, your business will be the first one that comes to mind when they do because they consistently see your name in their email inboxes (whether that’s on their computer or mobile device).

Brings Customers to You Week After Week

You no longer have to wait for customers to come to your website when they need something you have to offer. Now, you can bring your website, products, and/or services to them with a few keystrokes and a click of the mouse. And – it’s instant! You don’t even need to wait on the postal services to deliver it.

At this month’s much anticipated Los Angeles User Experience Meetup event regarding Lean UX, Media Contour had the opportunity of conducting a round table interview with Lane Halley and Jaime Levy on the benefits of Lean UX strategies and practices for startups and enterprises.Lane Halley is a digital product designer and UX facilitator at Carbon Five. Jaime Levy is a User Experience strategist and principal at JLR Interactive. She also teaches User Experience at UCLA Extension.They are both pioneers in the topics of User Experience and Lean Startups and offered innovative insight at this great event. Below is an excerpt of our round table.LUKE: Hello. Our community consists of both agency UX’ers and designers, but also startups, small businesses and marketing teams within medium-to-enterprise level companies. I’d like to start with them. Let’s define Lean UX and discuss why it’s beneficial to their projects.

What is Lean UX?

LANE HALLEY: Lean Startup is a growing movement focused on customer understanding, experimentation, validated learning and iterative product releases which shortens product development cycles and increases the chance of product success. Lean UX combines elements of design thinking and Agile development practices. I think of Lean UX as the evolution of user experience methods which allow us to continue as UX practitioners in the modern world.Lean UX is an alternative to the “waterfall” method of product development which involves distinct phases, handoffs and an over-emphasis on deliverable documents. By working in small validated cycles, teams can reduce risk and minimize waste in their design and development process.

Jaime Levy, Chris Chandler and Lane Halley discuss Lean UX at Cross CampusJAIME LEVY: User Experience is typically practiced as a linear methodology with the output being a static product design document jammed with wireframes and functional specification. The biggest waste to me is the precious time that we creative professionals spend designing products that potentially nobody wants or needs.LUKE:Reducing waste. How often do we end up at the final QA phase of a project only to find out that we should have done something another way? These realizations are often unavoidable growing pains of developing something new, but Lean UX can help businesses find out what they REALLY need earlier on.